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_gcl_au May be set by the Google tag to measure conversions after a click on a Google ad. _gcl_aw May store the Google click ID (gclid) after a click on a Google ad, to attribute a later enquiry to that ad. IDE, test_cookie Google cookies on the doubleclick.net domain that can be set for ad measurement and ad personalisation. Only with your marketing consent. A shared reason to buy across your range: the chance to win back the value of the receipt draws attention to participating products and variants. The dialogue and receipt provide insights into buyers and shopping baskets. Voluntary sign-up lays the foundation for further product prompts and measurable repeat purchases.
Several participating products or variants can share one prize proposition. The Win Cashback sticker makes the reason to buy visible on the shelf. After purchase, the unique QR code leads to a short mobile dialogue – and opens up a view of the shopping basket around your brand.
The chance to win connects the participating products in your range. It can encourage buyers to discover another variant and choose the brand again on their next shopping occasion. Participating products are defined for each promotion.
A few questions reveal purchase motives and usage context. The receipt adds information about the shopping trip and basket. This produces anonymised, aggregated insights. A separate voluntary sign-up opens the door to individual contact after participation.
Create reasons to buy participating products – with a defined prize budget.
Evaluate purchase motives, shopping baskets and differences between variants.
With appropriate permission, introduce further products and reasons to buy.
From product purchase to prize wheel: a short dialogue on a smartphone, without an extra app. The consumer chooses whether to enter with or without a receipt.
Buy a participating product with a Win Cashback sticker in store.
Open the unique QR code, accept the terms of participation and verify the contact details.
Upload a receipt and play for its value. Or enter without a receipt for the chance to win a fixed amount.
Answer a few questions about purchase and usage. Marketing permission remains a separate, voluntary decision.
Spin the wheel and see the result immediately. A receipt-based win is provisional until verification.
DiALOGiFY verifies receipt-based wins and manages digital voucher delivery. Fixed-amount wins go straight into voucher processing.
The result appears directly in the dialogue.
Original start screen and dialogue excerpts from the Nesquik promotion, shown in German. The original prize wheel has been arranged within the phone frame for presentation. CHF 10, the prize cap and the entry interval in the screens apply to this campaign example.
One shared reason to buy. Several products. A direct dialogue with your brand.
A shared prize proposition can connect different products in the chilled aisle. Recurring Win Cashback stickers make the connection visible: several products belong to the same promotion. After purchase, the unique code leads into the dialogue.
The hidden value starts with the documented purchase and the answers in the dialogue. Anonymised, aggregated analyses show purchase patterns, regional differences and reported consumption occasions. These allow you to explore ideas for your range, communication and next promotion.
First brand purchase or repeat purchase? What occasion is the product intended for? What alternative would otherwise have been considered? A few selected questions help you understand motives, expectations and possible substitutes.
Basket value, retailer, purchase time and recognisable products show which categories and brands are bought alongside your product. These can suggest cross-selling opportunities. Consumption occasions are asked about in the dialogue: purchase time alone does not establish when the product is consumed.
How large is the shopping basket that includes your product?
Which complementary products and categories appear together?
Where do first-time buyer shares and reported occasions differ? Which range or cross-selling idea is worth the next test?
Illustrative sample receipt, no campaign results. Anonymised, aggregated analyses refer to participants and recognisable receipt items.
Aggregated insights and personal contact have different foundations. Analysis shows patterns in summarised data. Individual follow-up communication requires the appropriate voluntary sign-up. Terms of participation, marketing permission and, where relevant, feedback permission remain separate decisions.
After entering, the consumer knows when she can take part again. With appropriate permission, DiALOGiFY reminds her when the next entry window opens. This requires another participating product and a new unique code.
One product becomes the starting point.
Dialogue and the chance to win come together.
The prompt arrives at the next possible entry opportunity.
Another product purchase provides a new code.
The new entry makes the further purchase visible.
The reminder follows the entry window and expected purchase cycle. It stops on unsubscribe, campaign end or exhaustion of the prize budget. This keeps the next prompt relevant.
A chance to win becomes a reason to buy. The next purchase becomes a measurable repeat purchase.
Lea buys a participating product and voluntarily signs up for further contact. A relevant prompt can draw her attention to another variant. If she buys again and enters with a new code, that further purchase becomes visible.
Illustrative story, not a real customer case.Further product prompts, feedback requests or invitations to recommend can continue the relationship. Such Nudge Flows and follow-up measures are planned with appropriate permissions and their own scope of services. They are not automatically part of every promotion.
One shared reason to buy can connect several products and variants. Win Cashback offers the opportunity to get to know the range, discover further products and create new purchase occasions for the brand.
Analysis can show how first-time buyer shares differ by variant, which products are bought together and which occasions are reported. This generates hypotheses for range prompts and further tests – no blanket promises of additional sales.
For existing ranges, seasonal priorities and product launches, the promotion can be aligned with participating products and the appropriate purchase cycle.
You do not need your own competition system or separate voucher logistics. DiALOGiFY sets up the campaign and supports it from the first code to the last prize delivery and final readout.
We manage setup, operations, verification of receipt-based wins, voucher orders, delivery coordination, reminders and reporting.
Coop provides the digital gift cards and sends them by email. DiALOGiFY coordinates the process.
Typical go-live: 3 to 6 weeks.
Analysis connects participation, purchase context and repeat purchase. Anonymised, aggregated results make differences between products, regions and reported occasions visible, where the data allows. They provide a basis for the next campaign decision.
How many start, how many finish and where do they leave the dialogue?
What is the first-time buyer share according to the dialogue – including by variant? How many buy again and enter with a new code?
How many buyers voluntarily choose further contact from your brand?
Which receipt values and product combinations become visible? What purchase motives and consumption occasions do participants report?
Which prizes are confirmed, which vouchers delivered and how was the prize budget used?
How many return after the prompt and participate again with a new code?
With Instant Cashback, participants receive a guaranteed amount back. With Win Cashback, they play for the chance to win the receipt value or a fixed prize amount. The prize incentive is combined with a short buyer dialogue. More about Instant Cashback
There are two routes: with a receipt, the consumer plays for the receipt value according to the campaign terms. Without a receipt, she plays for a fixed amount. We recommend CHF 10 for this route. Both routes require a participating product and a valid unique QR code.
We recommend CHF 15’000 as a starting point for the total prize budget. This is neither a requirement nor the implementation price. Together, we align the budget with products, duration and scope of the promotion.
Delivery is by email as a digital Coop gift card. Receipt-based wins are verified first; fixed-amount wins require no manual receipt check. DiALOGiFY coordinates the process. The delivery period is communicated for each campaign.
A further entry requires another product purchase and a new unique code. If it is linked to the same verified contact, that further purchase can be recorded as a repeat purchase. With appropriate permission, DiALOGiFY reminds participants about the next possible entry.
We agree products, retailers, duration, prize budget and content with you. Your brand supplies brand and product materials, organises sticker placement on the product or at POS, and approves design, terms of participation and permission wording. DiALOGiFY handles setup and operations.
See Win Cashback in action as a dialogue. Together, we explore how the chance to win, range activation and buyer understanding work together for your products – and which further prompts make sense. From sticker specification to final readout, DiALOGiFY handles implementation.
